Jul 23, 2008
Here Today. Here Tomorrow?

“Home delivery: Fabricating the Modern Dwelling” is a new exhibition at MoMA that showcases fabricated housing projects that have become a glimmer in the Modernist ideal. Mass produced pre-fab dwellings were never that sexy to the average middle class person, but have become something so much more to many others.
“The idea of a well-oiled assembly line churning out gleaming and affordable new houses, flooded with light and as compact as a ship’s cabin, is a well-worn Modernist fable.
For the average middle-class American, however, prefabricated housing has always lacked sex appeal. The masses tended to prefer a traditional style, no matter how shabbily designed, and never really bought into it. Nor did most of the industrialist tycoons with the money to make the dream real.”
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