: Chris Haycock

Following the example of Sao Paulo, Brazil, the Argentinian center will remove 40 thousand billboards (approx. 60% of all billboards) that have been ruled to infract on the city’s code.

The agreement was reached between the city government and a committee of advertising associations.

In September 2006, Sao Paolo initiated a similar effort, which was documented by photographer Tony de Marco and his Sao Paulo No Logo project.

Source: Treehugger